Ready to grow your coaching business?
Want to grow your coaching business? Here are 5 Steps to get you (and keep you) on track.

Written By Gary Reinecke

ICF Master Certified Coach, Resource Designer, Mission Strategist : InFocus
Whether you are just launching your new coaching practice or have been coaching for a while and have growth goals for this year, now is the time to start.  The following 5 steps will help you identify the areas where you need to focus your energy, build on your strengths, identify gaps, and determine ways to seize the moment.

Before you start

Ask the Lord where you need to focus your time and energy this year to accomplish the works He has created in advance for you to do.  This is not simply a mental exercise – planning of this type is both strategic and spiritual.  One of the best ways to incorporate your spiritual muscles is in Step #4 below.

5 Steps to Jumpstart Growth in Coaching Business 

5 steps to grow your coaching business

1. Capture Ideas

Take a piece of paper and write-out all of the activities that could help  you build up your coaching practice.  Your practice is unique to the person God has created you to be and the experiences you have; so take time to think through what will help you reach your vision to serve the client you are best-suited to serve.  Here are a few ideas to get you started:

  • Brainstorm a list of 100 prospective clients that you will contact this year
  • Design a list of topics you will blog about to your constituents
  • Create a profile of your ideal client
  • Participate in specific gatherings where you can meet prospective clients
  • Schedule one-to-one appointments to learn the needs of your ideal client

Brainstorming can open up new pathways that might not be so obvious at first.  Take your time.  Do your due diligence.

2. Get a Bird’s Eye View

Conduct a SWOT to assess your key business-building activities. A SWOT analysis provides you with perspective and insight to strategically answer the question: “What are the few really important things you can do this year that will build your coaching practice?”  Here are a couple of ideas for your consideration:

  • Invite someone into the conversation you trust to facilitate the exercise 
  • Ask a thought-partner that truly understands your vision to participate 
  • Do this in at least two different settings to give ideas time to percolate

Download our free Understanding Key Issues worksheet to help you organize this process.  

3. Determine What Matters Most

This is where the rubber begins to meet the road!  When you narrow in on the most important things you can do, your thinking will begin to shift from good ideas to actions you will be taking.  Here are some business-building activities that have yielded strategic dividends for me in the past:

  • Identify tasks that only you can accomplish
  • Create a plan to delegate all tasks that others can do, for instance:
    1. Hire a virtual assistant to manage all-things administrative
    2. Sub-contract your bookkeeping and CPA responsibilities 
    3. Find a competent web-designer to manage your website
  • Schedule “white space” in your calendar for business-building think time

Tips for prioritizing

If you are struggling to prioritize issues then take a moment and match each of the options against each other.  Once all of the pairings are made, conduct a vote with each pair, to identify which one will gain you the most traction in your coaching practice.  

For instance, take the three items for delegate from above:  

  1. Hire a virtual assistant to manage all-things administrative
  2. Sub-contract your bookkeeping and CPA responsibilities 
  3. Find a competent web-designer to manage your website

You will compare each task against the other tasks according to which one makes strategic sense – meaning it is timely, affordable and logical.

  • Given a choice between #1 and #2, which one makes strategic sense?  

Put a tick by the item

  • Given a choice between #1 and #3, which one makes strategic sense?  

Put a tick by the item

  • Given a choice between #2 and #3, which one makes strategic sense?  

Put a tick by the item

Now count the number of ticks by each item under #1, #2, and #3.  This is how you can break a tie when all items feel important

4. Plan Your Next Steps

Planning can be a challenging exercise when left to your own devices.  This step in particular invites the Holy Spirit into the process.  Here are a couple of ways to invite the Holy Spirit into this step:

  • Pray for inner freedom
  • Ask the Lord if you need any other information to make a decision
  • Pray for inner freedom – again

For a more complete description of making a prayer decision, read this blog – CLICK HERE.

5. Stay on Track

Forming an accountability structure proactively guards your plans from entropy and unforeseen circumstances. Finding what you need to stay on track and then following-through is the power of accountability. Here are a few suggestions:

  • Put the plans in your calendar with reminders
  • Find an app like Todoist to track your progress
  • Ask a trusted colleague to meet and discuss your progress and next steps
  • Join a mastermind group
  • Hire a coach

Another free download you might find helpful is our Action Plan Evaluation worksheet

How can we help you?

The five steps outlined above essentials for building your coaching practice.  We want to provide as much assistance to you at this time of year so you get off to a good start in 2024.  If you are interested in a coach mentor relationship with the goal of increasing your impact by building your Christian coaching practice please complete this simple form and we will be in touch – CLICK HERE.



Photo by Glenn Carstens-Peters on Unsplash

Cover Photo by Daniel Öberg on Unsplash



Simple Ministry Assessment

Your clients have plans and systems in place. The big question: Are they working? Help the ministry leaders you coach take a clear-eyed snapshot of where their ministry current is while creating action items with this simple ministry assessment.

What is your vision to cultivate leaders?

Every church should have a leadership development system. Even if that system is currently working, it needs to be assessed regularly to meet changing needs. Here are the basics that every leadership development system should have…

How to connect with high-level leaders

You want to build your coaching business but you don’t want to feel like a salesperson working on commission. The good news is: you don’t need to work up a semi-uncomfortable sales pitch and practice delivering it. Here’s what to do instead…

Get your clients ready for change

You are coaching change leaders, people who need to get others on board and growing toward to what’s next. Here’s a simple way to gauge the level of receptivity for change and discover the way forward.

What is the best way to turn a corner? 

The ultimate goal of coaching is to help clients change their lives for the better and grow personally and in their ministries. As you help people prepare for what’s next, it’s important to help them slow down, assess and adjust so they can round the next corner with confidence. Here’s how…

You can effectively coach clients through change

How change REALLY happens—and what you as a coach can do to facilitate healthy, effective change for your clients.

Coaching for healthy work/life balance

Most people you coach don’t suffer from laziness.  Your clients live life in the margins.  When push comes to shove they sacrifice their health (spiritual, mental, physical) in their efforts to lead well.

Planning for 2024? We are too.

You are a forward-thinking coach and you are likely in visioning mode for 2024. What issues will those you coach be facing? What will they need from you? How can you be best prepared to serve them? 

Top Ten Coaching Blog Posts of 2023

Looking back at the posts that you engaged with the most in 2023. It’s an insightful peek into what matters most to YOU, which helps to direct us in how to continue to offer you resources and solutions in 2024.

Merry Christmas from CCT

Whether you live in a place where it snows or not, there’s something untouched and brand new about Christmas and New Year’s… like a fresh snowfall. Not yet a footstep in it, so all the possibilities are still there–and limitless.